Experiment Beyond

Turn unimaginable ideas into sustainable value

Laust Lauridsen, MD
9 min readApr 11, 2021

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In the future world of conscious business, more solutions will come from experimental practice than intellectual speculation. To discover new land, you leave the comfort of the known, including the need for predictability and perfection. You go beyond imagination.

Imagination is to picture “what-is-not”. Going beyond imagination means you open up to “what is” and start receiving new information from the infinite potential; information you cannot conceive or perceive before you receive it.

To accept, embrace and process the new information, you prepare yourself. This means resetting the mind and reconnecting the brain. Otherwise, the mental immune system will label the new information unfit, absurd, or even dangerous, and eliminate it as strange and incompatible memes.

Experiment beyond imagination

An experiment beyond imagination never fails. Simply because the concept of failure is irrelevant. Instead, unexpected errors and deviations are explored and exploited. Frequently, the new idea arises in awareness as a disturbance or unwanted noise. Ignoring or eliminating the error is the default setting until you develop the mindset of a finder.

From potentiality to actuality

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Laust Lauridsen, MD

Help leaders and teams go beyond to transform and perform. Writer, speaker and facilitator.