Growing Ideas Beyond Imagination

The experimental framework of incredible value creation

Laust Lauridsen, MD
14 min readApr 25, 2021

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Have you ever wondered about ideas? What are they? Where do they come from and where do they go? Why do we love some ideas and hate others? Why is it so hard to realize new and revolutionary ideas? How can we have better ideas and get more out of them in a sustainable and meaningful way? How can we stop premature elimination of potential game-changing ideas?

Welcome to an idea revolution. As activists, we want more inspiring ideas to sprout and spread. We want all people to have access to ingenious inventions and benefit from them. We want exclusive solutions to include the many. We want to find solutions to the most vicious problems. We want to change the world by changing the way we work with the ideas about it. That’s why we started to grow the idea of experiment beyond.

What we have discovered is a link between the ideas we have and the humans we are. There is a troubling gap between the ambitions of a sustainable tomorrow and the solutions of today. Innovation must be humanized, socialized, and globalized.

We decided to develop an experimental framework for working with ideas beyond imagination, while simultaneously integrating idea development and human transformation. The hope is to contribute to creating…

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Laust Lauridsen, MD

Help leaders and teams go beyond to transform and perform. Writer, speaker and facilitator.