Innervating Innovation

If we innervated more, we would get more inspired ideas, more considered choices and more meaningful actions

For a long time, innovation has been the automatic answer to most problems our global society faces. Technical, commercial and social innovation will save the world — at least that is the hope. Ironically, many of our current problems were created by innovation, directly or indirectly. The invention of farming, money, machines, factories, cars and airplanes has had many unwanted and unexpected side effects.

Here is an idea to save both the destiny of the planet and the sanity of humanity: Innervate innovation! Sounds awesome, you could say, but what does it mean? Well, stay with me for a few minutes, and I will explain it to you.

Innervation defined

The term innervation originates from neuroanatomy. To innervate means “to supply nerves to something” or “to give energy to”. For use in a broader context, we will define it as to connect the brain and set the mind.

Innervation is the mindful and brain-friendly approach to realize what you want. The mindful part helps you become fully aware of what you want in a clear, calm and connected state of being. The brain-friendly part makes it easy, fun and rewarding.