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The Transperience Actbook: Framing Actions

How to move from strategic intent to everyday action.

4 min readDec 12, 2024

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Visma HQ, interior design by Laika

Strategic planning is essential for success, but let’s face it: too often, it falls flat. Plans can feel irrelevant or disconnected from reality, or they can be seen as overly complicated, leaving everyone wondering how to actually make them work.

Resistance to change is not limited to old habits and fixed beliefs. It can also result from an unwillingness to be squeezed into a too-tight box that emphasizes command and control rather than flexibility and freedom.

Indeed, the path from strategic intention to tangible impact can be full of hurdles, leading to frustration and inefficiency. Sometimes even the most carefully designed roadmap leads nowhere, because the landscape is too strange, unpredictable, or impenetrable, and people are too busy with their tasks and challenges to care about it.

But having a strategy is still crucial — it shows where to focus and what direction to take. The problem is trying to force it into a rigid plan or project. That’s where framing actions can make a real difference.

Framing is about shaping change from your desired future, rather than clinging to the past. Instead of creating a fixed route, you build a flexible, dynamic space where your intentions…

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Laust Lauridsen, MD
Laust Lauridsen, MD

Written by Laust Lauridsen, MD

Help leaders and teams go beyond to transform and perform. Writer, speaker and facilitator.

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