The Triple Magical Moment Formula

Laust Lauridsen, MD
4 min readJul 11, 2023

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When was the last time something big happened in your life? Unexpected, overwhelming and life-changing. Not like a major change in employment, housing or marital status. More like a sudden win in the lottery or an odd coincidence that opened up new possibilities. In one second, everything changed. A moment of awe turned into clear insights and new decisions.

Some people see these events as random and lucky coincidences. Others see them as meaningful manifestations and spiritual synchronicities. What only a few people know is that you can design these magical moments by using a simple formula as a guide:

WOW! + AHA! = YES!

According to the formula, the WOW! and AHA! elements add up to the YES! response. In other words, the combination of experience, learning and behavior aspects morphs into a magical moment of transformation. When that happens, we call it transperience. Each ingredient is essential to make the perfect mixture of thought, emotion and action.

The WOW! experience captures attention, engages feelings, and sparks curiosity. It evokes moments of awe and wonder encountering something extraordinary or novel. It could be a captivating performance, a stunning piece of art, or a never seen new product. An encounter that exceeds all expectations and leaves a lasting impression.

The AHA! moment evokes a sudden realization, insight, or understanding. It occurs when you solve a problem, connect previously unrelated ideas, or comprehend something unknown or puzzling. The AHA! effect brings about a shift in perspective, deeper understanding, or the discovery of a solution. Often followed by a surge of excitement, satisfaction, or joy.

The YES! response expresses a decision to embrace a new direction, behavior, or change. It entails engagement, commitment, empowerment, and willingness to take action. Saying YES! indicates a choice to move forward, pursue goals, and make the necessary changes to achieve them. It signifies a shift in mindset and a proactive approach towards personal growth and transformation.

The transperiental formula highlights the interplay between emotional experience, cognitive breakthrough, and concrete decision making. It ultimately drives us towards personal growth, behavioral change, and the…

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Laust Lauridsen, MD

Help leaders and teams go beyond to transform and perform. Writer, speaker and facilitator.