Why Ideawork Is Selfwork

The transformative power of experimenting beyond.

An idea is an idea. It exists independently of the human mind and cannot be changed. However, depending on what you think, feel, and believe, it can lead to another idea, and yet another. The way you approach ideas will define their fate — and your destiny.

Working With Ideas

You can connect with ideas intellectually, emotionally, or existentially.

Connecting intellectually means understanding the idea and finding it relevant, meaningful, and useful. You get it; it’s just right.

Bonding emotionally with an idea, you feel its importance and find it attractive, satisfying, and suitable. You love it, and it’s a high priority.

Associating existentially with an idea makes it feel real, and the idea will resonate with your worldview and mindset. You believe it, it’s the truth.

Just as an idea can resonate with us, it can challenge us too.

If it confronts our knowledge, we judge the idea as irrelevant, uninteresting, and irrational. From what we have learned, the idea looks odd and unfitting. It is not right.

If an idea opposes our values, we reject it as incomprehensible, insignificant, and even disgusting…